A rebrand and a booking website need different evidence.

Visual taste matters, but a brand identity project and a website project have different goals, deliverables and measures of success.

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Same business.
Different question.

Choose a question to change the evidence selection.

Illustrative examples of evidence selection, not live search results or verified business claims.

Evidence for this question

Relevant visual work and the strategic process matter more than unrelated technical projects.

Relevant identity portfolio

Actual brand work with the agency’s role, deliverables and client context.

Company supplied case · illustrative
Strategy and collaboration

Client experience of positioning, feedback and the creative process.

Customer experience · illustrative
Delivered scope

A case identifying guidelines, assets and usage rights delivered.

Customer confirmed claim · illustrative
Still needs checking

Budget, project availability and fit with the client’s taste and approval process.

Less relevant to this question

Unrelated conversion statistics and technical integrations.

What to build into your profile

Tag work by deliverable, client context and objective. Keep visual examples separate from performance claims and attach sources to reported outcomes.

Make each service specific

Give brand strategy, identity design and website delivery separate portfolios, scopes and supporting client experiences.

Keep the source visible

Separate business information, customer experiences and independently traceable sources. Show dates and make missing evidence explicit.

Explore evidence types

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Examples are illustrative. Final policies are being prepared.