How to Get Your Business Recommended by ChatGPT

Being found is the starting point. Being relevant is the goal.

Imagine a customer asking: “Who can help a construction company train office staff to use AI?” A page that says “We offer AI solutions” leaves important questions unanswered. Does the company offer training? Has it worked with similar teams? Is the approach practical for beginners?

Your job is to make those answers available. Discovery makes the business a possible source. Specific services and relevant evidence give someone a reason to consider it. A citation to your article and a recommendation of your company are different outcomes; track them separately.

1. Make the important information accessible.

Publish core service information on pages that visitors can read without an account. Give each service a stable URL, link to it from your navigation or relevant guides, and keep essential facts in visible text.

OpenAI identifies OAI-SearchBot as its crawler for ChatGPT search and recommends permitting it in robots.txt and the hosting infrastructure. Search access and model-training access are separate controls. Read OpenAI’s crawler documentation.

Google says its established SEO fundamentals also apply to AI Overviews and AI Mode. It does not require a special AI schema or new AI text file. Read Google’s guidance for AI features.

2. Describe the problem you solve.

Give each service a clear name, intended customer, typical starting situation, scope and practical next step. Include your location or service area where it matters. Explain constraints such as the systems you support or projects you do not take on.

The second description tells a potential customer what the service is for. It still needs evidence of delivery; clear wording alone does not prove experience.

3. Give every important claim something to stand on.

Publish cases that explain the customer’s starting situation, your contribution and the outcome. Add customer experiences with context, and link credentials to their issuing source. Distinguish what you say from what a customer confirms.

A report of time saved should explain who reported it and how it was assessed. A customer quote about confidence should stay a quote about confidence. The strongest profile makes its evidence easy to inspect.

Use our AI-ready business profile checklist to identify what you already have and what is missing.

4. Measure visibility and customer action.

Keep a dated set of relevant customer questions. Record which assistant you used, whether search was enabled, which sources appeared and whether your business was mentioned. Repeat consistently; a single answer is one observation.

Bing Webmaster Tools’ AI Performance report shows citations and cited URLs across its supported AI experiences. It does not represent every ChatGPT answer. See what the report measures.

Combine citation observations with referral visits and completed enquiries. This helps you separate being seen from generating useful business opportunities.

Put your strongest work into the conversation.

Honeyguide’s approach connects your services with relevant cases, customer experiences and credentials. When a connected agent consults Honeyguide, it can receive a selection shaped around the customer’s question.

Start with one specific service and one strong piece of evidence. Then grow the profile around the questions your best customers actually ask. Explore how two questions change the evidence before building your own.